The e-commerce industry has experienced rapid development in the past 20 years. The growth rate of traditional e-commerce has slowed down. Social e-commerce broke out in 2018, becoming the biggest dark horse in the e-commerce industry! New models such as new retail and cross-border e-commerce are flourishing.
Social e-commerce restructuring of “people, goods, and markets”, through new methods such as social networking, decentralization, and discovery shopping, has solved the traditional bottlenecks of high e-commerce traffic acquisition costs, difficult transmission, and low conversion.
Cloud and data global e-commerce elite class -a combination of technology + operations , a reasonable curriculum system, systematically learning the entire process of social e-commerce, to create high-end social e-commerce "composite" talents, let you learn something, learn Earned!
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Store e-commerce industry cognition, analysis of e-commerce platform "Localized e-commerce + cross-border e-commerce", Taobao, Tmall, JD.com, Pinduoduo platform entry process, store back-end module application, store product shooting + video, store decoration PC + Mobile, store SEO and product keyword optimization, store data analysis, ordering, calculation of pit values, through trains, exhibitions, shoppers, events, ideas and skills for overall store operation Jingdong platform operation, Pinduoduo operation, Youzan store operation .
Basic understanding of e-commerce visual marketing, visual marketing color analysis, analysis of visual marketing text design processing, e-commerce product image refinement processing, visual marketing board design, e-commerce banner design, e-commerce product main picture and baby details design, The overall image design of the e-commerce store.
WeChat eco-marketing, self-media platform marketing, short video production, copywriting script writing, split shot script writing, video processing software (quick editing, editing, PR), audio processing software (AU), professional equipment: stabilizer tripod, curtain , Camera, lens, fill light, radio microphone, etc.
Cross-border e-commerce platform foundation, overseas account registration, cross-border selection and rules, cross-border product upload and release, cross-border platform optimization and promotion, cross-border orders and logistics, overseas account bank card binding, fund settlement and withdrawal, AliExpress platform, Amazon, wish, eBay, shopee, lazada operation.
Promote customer acquisition: 8 ways to acquire customers, even if you do n’t want customers!
Closing conversions: 99% of people do n’t know, there are ways to improve conversion rates!
Customer retention: leave immediately after purchase? 1 minute, let customers crazy "grass" your product!
Repurchase and purchase: Do not buy the second one? Where does the ROI increase come from? !!
Share Fission: 6 Fission Tips, Let Customers Help You Propagate.
Distribution topic: Fun distribution makes business so easy.
Store Feature: How should a physical store do a good job in social e-commerce? GET these super routines!
Mini Program Topics: Mini Program / Community / Public Account Three Axes, a real / effective way to improve ROI.
Knowledge payment topic: Not only can you monetize, but you can also distribute and experience the magic of knowledge payment!
Baidu and China Youzan Ecological Enterprise have paid internship internships. The internships have ended in 8 national employment bases and 10,000+ enterprise alliances recommended employment.
Net name "White Crow", former chief product designer of Alipay, product designer of Baidu, successively founder of UCDChina, co-founder of Guang.com, and promoter of Beta. Friends; Founded in 2012, Pocket Connect is now renamed and praised as You like the CEO.
7 years of former planning director of well-known chain brand, founder of really good brand, chairman of Zhengzhou Mobile Internet Alliance, deputy director of Henan Province Communist Youth League's e-commerce employment and entrepreneurship department, invited consultant of Enterprise Exchange, Henan e-commerce, cross-border e-commerce An industry leader, currently the CEO of Global Purchase.
There is a global purchasing COO, a lecturer at Youzan College, a former operation director of "Really Good", and a social e-commerce trader. Clients / cases served include: Henan Airport Group, Henan TV, Global Buy, Columbus, Minsheng Tesco, Jieyi Boarding, Qiao Shisui, Afuyigo, etc.
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